Executive Staff

  • Aaron Wallace

    Aaron Wallace

    Dealer Principal

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    Aaron Wallace

    Aaron Wallace

    Dealer Principal

    Aaron Savage Wallace leads The Schomp Automotive Group, one of Colorado’s oldest and, with the recent acquisition of Shortline Subaru, Hyundai and Mazda, the state’s largest family-owned automotive business.

    Aaron is the fourth generation in his family to operate the business, now in its 78th year in Denver. Aaron’s great-grandfather, Roy J. Weaver, one of Colorado’s first automobile dealers, founded the business in Pueblo more than 107 years ago and moved it to Denver in 1941.

    Grandfather Ralph Schomp was the Dealer of Record for more than 30 years, followed by Aaron’s mother, Lisa Schomp, who turned the top management role over to Aaron in 2008. Aaron continues his family’s dedication to excellent business practices, striving to ensure customer loyalty and repeat business.

    The Schomp Automotive Group includes three new and used automobile dealerships in Highlands Ranch, Colorado – Schomp BMW, Schomp Honda, and Schomp MINI; a full-service Allstate Insurance agency and A2Z Sync Software, which offers software to help dealers streamline their sales processes. In 2018 it took ownership of Subaru, Hyundai and Mazda dealerships in Aurora, Colorado. In addition, the group moved into the metropolitan Salt Lake City, Utah market in 2016 with the opening of Mercedes-Benz of Farmington.

    Aaron returned to the dealership in 2006 after studying Automotive Management at Northwood University.  He systematically evaluated every department within the organization with the objective of maintaining its top position in Denver’s automotive community. He is fiercely competitive and willing to make tough decisions.

    Aaron’s leadership was instrumental in navigating two significant economic challenges: the Great Recession and the 2011 Japan Tsunami. During the aftermath of the tsunami, delivery of Hondas was interrupted, but because of Aaron’s commitment to his employees, the dealership did not lay off a single person.

    Schomp dealerships have built an excellent reputation for offering customer-centric sales and service processes. The Schomp sales philosophy of One Price. One Person. One Hour.® has resulted in maintaining leading market share in every market in which the business operates and has earned Schomp both the Honda President’s Award and BMW Center of Excellence Award multiple times, including in 2018. In addition, in its first year of operation Mercedes-Benz of Farmington earned the brand’s Best of the Best Award. Schomp MINI consistently ranks among the nation’s top five MINI dealerships in both sales volume and market share – ranking 2nd in America in 2017.

    Wallace founded A2Z Sync in 2015, a software company dedicated to developing software and applications for the retail automotive business. A2Z Sync was the result of his frustration with a complicated and fractured sales process that required multiple software programs. His dream was to create a seamless, transparent, and forward-thinking solution for the car-buying experience. Wallace has created a more streamlined and integrated experience.

    A2Z Sync effectively leads the customer from the beginning through the end of the car-buying process, requiring a single Client Advisor who works with the customer throughout the experience. Aaron currently uses the A2Z Sync solution in the seven Schomp Automotive Group dealerships and has begun licensing the product to other dealers around the country.

    Aaron continues to build on his family’s tradition of supporting community causes and nonprofits. In Colorado the Schomp Automotive Group has generously supported public education, The Children’s Hospital Colorado Burn Center, the Schomp BMW Denver Polo Classic benefiting the Active 20-30 Children’s Foundation, the Morgan Adams Foundation (pediatric brain cancer research), Love Hope Strength, automotive tech programs at Arapahoe Community College and Emily Griffith Technical College, the Humane Society of the South Platte Valley, and the Highlands Ranch Community Association.

    Schomp has been the Presenting Sponsor of Littleton’s Fire Truck Parade & Muster since its founding in 1985. Mercedes-Benz of Farmington partners with Primary Children’s Hospital in Utah and the Johnny Mac Soldiers Fund, which provides support to the children of military members who have died or been disabled in service to their country.

    Aaron is a board member of the Highlands Ranch Community Association and the Colorado Honda Dealer Council. He has also served on the BMW Dealer Forum, vAuto & Autotrader Dealer Advisory Boards.

    In his spare time, Aaron is an avid snowboarder, surfer and Denver Broncos fan. He loves to cook and enjoys great architecture.

  • Michael  Dunlap

    Michael Dunlap

    Vice-President & Partner

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    Michael  Dunlap

    Michael Dunlap

    Vice-President & Partner

    Michael Dunlap serves as Vice-President of Business Development for the Schomp Automotive Group, and Co-Owner of Mercedes-Benz of Farmington, Schomp Subaru, Mazda and Hyundai. He oversees business development, marketing, and corporate training for the Schomp dealerships.

    Michael joined the Schomp Automotive Group as Director of Business Development in 2014 after several years working in automotive public relations and marketing at the agency level and in regional sales and marketing for both BMW and Rolls-Royce.

    Michael had a central role in planning, developing and successfully opening three new Schomp facilities in 2016: Schomp Honda and Schomp MINI in Colorado,  which joined Schomp BMW of Highlands Ranch on its campus, and Mercedes-Benz of Farmington in suburban Salt Lake City. It was a major expansion for the Schomp Automotive Group.

    Michael’s automotive experience began at the Alem International Management public relations and marketing agency, which specializes in developing and executing automotive press and consumer launch events. At Alem, he executed programs for Land Rover, Volvo, Jaguar, BMW, and Rolls-Royce vehicles. Rolls-Royce subsequently recruited him to be Marketing Manager for its southern region. He progressed to roles within the network development, sales, and marketing departments for Rolls-Royce Motor Cars of North America and BMW of North America.

    Prior to joining the Schomp Automotive Group, Michael was the Area Manager for BMW of North America, covering the Rocky Mountain region (Colorado, Utah, and Idaho). He gained an extensive understanding of the competitive landscape, demographics, sales trends and marketing strategies for luxury automobiles in these states, and built strong community connections. Under his leadership, the region became the brand’s highest-performing in the U.S. in both 2012 and 2013.

    He serves as the Next-Generation Director and Legislative Action Committee Vice-Chairman for the Colorado Automobile Dealers Association Board of Directors and is also on the Board of Governors for the Denver Metro Chamber of Commerce.

    Michael is married to Abigail, and they have three children. The family enjoys traveling and exploring the Rocky Mountains, visiting their family vineyard in California, snowboarding in the winter and fly-fishing in the summer.

  • Jack Donachie

    Jack Donachie

    Corporate Compliance & Risk Officer

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    Jack Donachie

    Jack Donachie

    Corporate Compliance & Risk Officer

    Jack Donachie has a wide-ranging role with responsibility for taking a 360-degree view of all aspects of our dealerships’ operations, including planning, business strategy, systems, special projects, and personnel.

    Jack’s 30 plus years of automotive management experience at both retail and manufacturer levels have given him a wealth of knowledge in all aspects of the industry. He has consistently achieved success in driving revenues, sales growth, and increased profitability.

    Jack has held executive leadership positions at automotive retail groups including President at Pearl Automotive; President and CEO of International Cars, Ltd.; and Platform President at Asbury Automotive.

    He served 12 years at BMW of North America in the Eastern, Pacific Northwest and Rocky Mountain regions, and BMW’s North American headquarters. He also managed the Pacific Northwest and Southern California market areas for Land Rover of North America, Inc.

    “I’ve known the Schomp family and Schomp Automotive for many years. I was considering retiring, but when I talked with Aaron Wallace and heard about some of the exciting and cutting-edge things the group was working on, I wanted to be part of it,” he says.

    Jack grew up in a small town in New York’s Finger Lakes region. He earned his undergraduate degree from Ithaca College and was awarded a full fellowship at East Carolina University where he earned his Master’s degree. His first automotive job was with the Chrysler Corporation.

    Jack jokes that he and his wife of more than 30 years, Mary Ellen, have lived in every time zone as a result of his automotive career. The couple has three grown sons. In their spare time, they enjoy Colorado’s abundant opportunities for hiking, snowshoeing, skiing and golfing.

  • Brian  Briscoe

    Brian Briscoe

    Chief Operating Officer

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    Brian  Briscoe

    Brian Briscoe

    Chief Operating Officer

    Brian Briscoe’s love of the outdoors propelled him to Colorado after growing up in North Texas. He started selling cars at Ralph Schomp Honda in 1993, just a year after graduating from the University of Denver with a degree in Business Administration and was among the first group of Sales Advisors to transition from traditional commission-based compensation to Schomp’s pioneering “One Price℠” sales concept.

    “I shared the leadership vision the dealership had for a customer-focused sales process. And along the way I developed a passion and loyalty to the Schomp organization and its vision for the future,” he says. He’s carried that foresight up the ladder to his current position.

    Brian became Honda Sales Manager in 1997, shepherding the brand through major growth and market-share increases as well as to winning the prestigious Honda President’s Award multiple times (1995, 1996, 1997, 2001, 2003, 2004 and 2005). Along the way, he also helped close out the dealership’s Oldsmobile brand and developed the used car operation.

    He became General Sales Manager at Schomp BMW in 2006 and was instrumental in opening the Highlands Ranch BMW facility. Under his leadership the dealership capitalized on its customer-centric philosophy, increasing sales transparency and further streamlining the process with the introduction of delivery specialists and faster transaction processing.

    Brian became BMW General Manager in 2010 and also worked on a group-wide effort to improve transaction times that resulted in the dealerships’ embrace of the One Price. One Person. One Hour.® sales philosophy.

    He focused on creating more efficiency and transparency in fixed operations in 2012, including introducing innovations in parts delivery, extended hours and dynamic teams to cover them, an expanded management structure and a specialized diagnosis team to handle rapid growth and technology. Schomp BMW was named a BMW Center of Excellence three times under his leadership (2012, 2013 and 2014).

    Brian was responsible for overseeing the opening and outstanding first-year success of Mercedes-Benz of Farmington, Schomp’s expansion into the metro Salt Lake City market.

    He credits the success of the Schomp Automotive Group to great leadership, stability, vision, and direction from the family owners, relentless process improvement and accountability and the ongoing focus on developing future leaders and skilled staff.

  • Gina Forte

    Gina Forte

    Chief People Officer

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    Gina Forte

    Gina Forte

    Chief People Officer

  • Aaron Mills

    Aaron Mills

    Chief Financial Officer

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    Aaron Mills

    Aaron Mills

    Chief Financial Officer

    Aaron Mills joined the Schomp Automotive Group in 2003 as a Staff Accountant and has worked his way through the ranks, becoming Finance Sales Assistant and Finance Director before assuming the CFO position in 2010. He has mastered the intricacies of the automotive business from top to bottom.

    Aaron oversees all financials and accounting for the Schomp dealerships. He is responsible for producing accurate factory financial statements, audit preparation, cash-flow management, negotiating and executing contracts, securing financing, forecasting, pace reporting, compensation plans, and payroll management. He manages corporate office functions and assists in developing business strategy. Aaron has passed all four sections of the CPA exam (not licensed) and graduated from the NADA Academy. He is licensed to sell property, casualty, life and health insurance.

    Aaron says that what he likes about his work is, “The possibility of operating several diverse business units under one roof intrigues me most about working in the automotive retail space. Working for a company that strives to be the best in everything is why Schomp Automotive is such a joy to work for. Schomp wants to revolutionize the industry, and I’m honored to be part of that change.”

    Aaron is a 2002 cum laude graduate of Northwood University where he earned a Bachelor Degree in Business Administration with a major in Accounting. He was a four-year soccer player at Northwood. He was team captain and “Student Athlete of the Year” in his senior year. Aaron is married to Alishia and has four children.

  • Jason White

    Jason White

    Vice-President of Finance, Managing Partner of Fay Myers

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    Jason White

    Jason White

    Vice-President of Finance, Managing Partner of Fay Myers

    Jason White’s career path began in the world of credit unions and led to the world of motorcycles and automobiles. He became the VP of Financial Services for Schomp Automotive in 2020 and is Managing Partner of Fay Myers and One Protect. He oversees financial and warranty products that Schomp offers to ensure customers have the best possible experience.

    Jason moved to Colorado from Texas at age three, but he considers himself a Colorado native. His father was one of the founding engineers at Martin-Marietta southwest of Denver, and his mother was a flight attendant for Continental Airlines. He admits he was a handful when he was younger, which led his parents to enroll him at St. John’s Military School in Kansas. After graduation he attended college, but it wasn’t the right fit, so he returned to Denver and worked part-time as a bank teller. Learning the banking industry gave him direction. Under the tutelage of his mentors, he learned the intricacies of financial statements and returned to Regis University to continue his education.

    “I planned to be a bank or credit union president. Finding my way to the motorcycle business was just luck,” he says. “I met a guy on a plane who mentioned a finance job opportunity at Fay Myers, and I jumped on it.” Jason started with Fay Myers Motorcycle World as Finance Manager in 1995. When Fay Myers became part of the Schomp group in 2004, he was the General Sales Manager and worked his way up to General Manager. The changes Mark Wallace, Lisa Schomp and Aaron Wallace made upon acquiring Fay Myers convinced him to stay and keep growing as part of the Schomp Group. He purchased an ownership stake in Fay Myers in 2011 becoming partner, then transitioned to the Schomp Group Automotive side in 2013 and was named General Manager at Schomp Honda in 2015.

    Jason married his wife Jennifer in 1997 and they have four children. He enjoys coaching football at the youth and high school levels. Not surprisingly, he’s a Broncos fan. He likes to scuba dive and loves to travel. His trips – many because of his work – have included visits to Italy, Greece, China, Japan, Germany, Austria, Mexico and other locations.

  • Ana Peña

    Ana Peña

    Corporate Controller

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    Ana Peña

    Ana Peña

    Corporate Controller

    Ana’s path to the top numbers job as Corporate Controller at Schomp Automotive began in Durango, Mexico. Her family moved back and forth between Mexico and the United States frequently, since they had friends, family and other businesses. She lived with her husband briefly in Alaska before returning to Mexico for health reasons. She returned permanently to Denver in 1996 with her family.

    Restless with being a stay-at-home mom, in 1999 she took a contract job as a part-time assistant title clerk, and when budget problems ended that job applied to be a full-time title clerk at the Golden Automotive Group (Planet Honda/Planet Hyundai). Assuming more responsibility, she became office manager in 2003 and then assistant controller and compliance officer in 2006.

    Early on, she decided she needed to get more education. College credits earned in Mexico didn’t transfer, so in 2003 her daughters started spending the summers with her parents in Mexico and Ana went back to college, starting with accounting classes at Red Rocks Community College. A divorce in 2004 forced her to give up school to provide for her two kids. She wasn’t able to return to classes util 2010, when her oldest daughter, Sofia, entered college herself. She returned to Red Rocks, earned her Associate’s diploma and headed to Regis University where she enrolled in a hybrid BS/MBA program. She finished the program in five years, earning her MBA in Finance and Accounting. After 16 years with the Golden Group, she moved to Rickenbaugh, as Controller and Human Resources Director for three stores.

    Ana studied for but never completed her CPA., but she landed one of two Controller positions at the Schomp Automotive Group in 2018, and when her co-controller changed positions in 2019, she became our organization’s Corporate Controller.

    Ana loves to travel and explore new restaurants in a quest for good food. She loves being outdoors and likes to stay pretty active, “Based on what my schedule allows.” She cycles when weather and time permit. “I can’t live in a place without mountains!” She is very proud of her two daughters, Sophia and Beatriz. Sophia lives overseas; she has a Master’s degree in special education. Bea lives in Ohio and has a Bachelor’s degree in audiology. “They like to help people. They’ve both worked hard to have what they have and have more opportunity to grow in a professional way.”

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